Southwest adds a little pixie dust

To celebrate the release of the new Tinker Bell DVD, Disney has joined forces with Southwest Airlines. The Tinker Bell One, a specially decorated Boeing 737, will fly passengers to Tampa International Airport and other airports.

Flight attendants will wear Tinker Bell wings and prizes will be awarded to passengers who can answer trivia questions about the classic Disney movie Peter Pan.

Tinker Bell fans in the US and Canada bought 668,000 copies of the new computer-animated film on release day, which according to the New York Times was an increase of 22% on projected sales.

The DVD release is an effort by Disney to push the ‘fairies’ franchise just as they have with the ‘Disney Princesses’ line which was built around Cinderella and Snow White videos and merchandise.

The new Meet Tinker Bell and her Fairy Friends meet and greet at the Magic Kingdom is just one of the activities Disney will be pursuing in order to raise the profile of this popular pixie.

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